Video Credit: Carlos Serrao

Background

Jordan celebrated its 30th anniversary as a brand at All-Star Weekend in New York City with 'The Last Shot' simulator.

Idea

An RFID-connected mobile experience that delivers personalized content and gives exclusive access to the hottest shoe drops.

Video Credit: Los York

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'THE LAST SHOT' CREDITS

Creative Directors: Eamonn Dixon, Dan Grech, Dave Knopf
ECD+GCD: Stephen Clements, Dwayne Koh
Creative Team: Dave Ruiz, Will Sands
Group Technical Director: Nick Mitrousis
Account Leads: Allison Gabrys, Jon Freshwater

MOBILE / RFID CREDITS

Designer: Vincent Lai
Developers: Kyle Beikirch, Richard Tirta
Project Manager: Gigi Maaliki
UX Director: Zarni Ko

VIDEO + BRAND CREDITS

Design Directors: Jimmy Soat, Hugo Gomes
Senior Art Director: Chi Chi Bello
Branding: Jordan Global Brand Design
Director/Photographer: Carlos Serrao
Video Production: Los York