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Video Credit: Carlos Serrao
Jordan celebrated its 30th anniversary as a brand at All-Star Weekend in New York City with 'The Last Shot' simulator.
An RFID-connected mobile experience that delivers personalized content and gives exclusive access to the hottest shoe drops.
Video Credit: Los York
'THE LAST SHOT' CREDITSCreative Directors: Eamonn Dixon, Dan Grech, Dave KnopfECD+GCD: Stephen Clements, Dwayne KohCreative Team: Dave Ruiz, Will SandsGroup Technical Director: Nick MitrousisAccount Leads: Allison Gabrys, Jon Freshwater
MOBILE / RFID CREDITSDesigner: Vincent LaiDevelopers: Kyle Beikirch, Richard TirtaProject Manager: Gigi MaalikiUX Director: Zarni Ko
VIDEO + BRAND CREDITSDesign Directors: Jimmy Soat, Hugo GomesSenior Art Director: Chi Chi BelloBranding: Jordan Global Brand DesignDirector/Photographer: Carlos SerraoVideo Production: Los York