Background

Kevin Durant was set to release his 10th signature shoe with the brand—the much anticipated KDX.

Idea

Capitalize on KD's controversial off-season between teams by getting inside access to how the 'KDX' came to life. We shot 3 videos the week leading up to the launch.

kdx-imagekdx-image
kdx-image-2kdx-image-2
kdx-film-strip-2kdx-film-strip-2

CREDITS

Creative Directors: Dan Peters + Reef Younis
Executive Producer: Dustin Freeman



Editor: Alex Morris
Client: Nike Basketball



Production: Avocados & Coconuts