Background
Dodge was quickly approaching their 100th Anniversary and in need of a new look.
The Ask
A complete overhaul of Dodge.com—simplify a complex sytem of hundreds of templates to make the shopping experience effortless.
CREDITS
Senior Art Director: Dan Peters
Art Director: Tim Schavitz
Design Leads: Laura Galindo, Pete Cuba, Jennie Li
ACD: Joe Rivera, Kirk Gustafson, Tony Pawela
Designer: Frances Palmer
Senior Copywriter: Rob Neveau
Copywriter: Chris Le
Lead Developer: Ali Karbassi
Photography: Wieden+Kennedy, Union Adworks, SapientNitro
CGI: Midcoast Studio / Detroit
Creative Director: JT Andexler
ECD: David R. Mitchell