Background
Using the Olympics as global cultural moment, Nike was poised to launch its most ambitious product to date.
Role
As Design Director, I led an internal brand design studio that concepted, shot, and created hundreds of stories for Nike's biggest sport and cultural moments.
CONCEPT/STRATEGY CREDITS:
Creative Director: Jimmy Soat
Strategy Director: Toby Barnes
Group Creative Director: Ginny Golden
Managing Directors: Jon Hum, Brian Skahan
Design Director: Dom Murphy
Art Director: Terry Lee
ACD: Brett Reese, Kara Benton
ACD: Aaron Seymour-Anderson, Riaad Merwe
Account Director: Nick Lawhead
Copy Director: Reef Younis
Senior PM: Stephanie Foyer
...and many, many more.