Nike wanted consumers to trial the latest Nike Free running shoes in a group run atmosphere—without stepping foot out of Niketown NYC mid-winter.
Bring the most epic running destinations to runners at Niketown NYC. Powered by original content shot at eight locations around the world, a 28' x 11' LED 6K screen displayed an immersive outdoor running experience that synchronized with the group's pace.
Video/Production Credit: Los York
Associate Creative Director: Dan Peters
Client Partner: Allison Gabrys
Creative Director: Eamonn Dixon
Group Technical Director: Nick Mitrousis
Production: Los York
Client: Nike Running