Background
Nike wanted consumers to trial the latest Nike Free running shoes in a group run atmosphere—without stepping foot out of Niketown NYC mid-winter.
Idea
Bring the most epic running destinations to runners at Niketown NYC. Powered by original content shot at eight locations around the world, a 28' x 11' LED 6K screen displayed an immersive outdoor running experience that synchronized with the group's pace.Â
Video/Production Credit: Los York
![niketown-exterior](https://45.32.228.13/wp-content/uploads/2016/03/niketown-exterior.jpg)
![niketown-exterior](https://dnptrs.com/wp-content/uploads/2016/03/niketown-exterior.jpg)
![film-strip-nike](https://45.32.228.13/wp-content/uploads/2016/03/film-strip-nike.jpg)
![film-strip-nike](https://dnptrs.com/wp-content/uploads/2016/03/film-strip-nike.jpg)
CREDITS
Associate Creative Director: Dan Peters
Client Partner: Allison Gabrys
Creative Director: Eamonn Dixon
Group Technical Director: Nick Mitrousis
Production: Los York
Client: Nike Running