Background

Nike wanted consumers to trial the latest Nike Free running shoes in a group run atmosphere—without stepping foot out of Niketown NYC mid-winter.

Idea

Bring the most epic running destinations to runners at Niketown NYC. Powered by original content shot at eight locations around the world, a 28' x 11' LED 6K screen displayed an immersive outdoor running experience that synchronized with the group's pace. 

Video/Production Credit: Los York

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CREDITS

Associate Creative Director: Dan Peters
Client Partner: Allison Gabrys



Creative Director: Eamonn Dixon
Group Technical Director: Nick Mitrousis



Production: Los York
Client: Nike Running