Jordan was looking to amplify their stories to consumers around the world that couldn't attend physical events.
A digital museum that unveils rare Michael Jordan artifcacts and untold stories over the decades, for the greatest athlete that ever lived.
Associate Creative Director: Dan Peters
Photographers: Dan Peters, Daniel Ortiz
Retoucher: Jim MacMurray
Designers: Adin Kann, Shawn Strub
Project Manager: Shayla Love
Account Leads: Allison Gabrys, Randi White
Case Design: Satis&fy, School of Jackson
Original Prints: Walter Iooss
DNA: Lennard Stephen, Todd Olbrantz, Tina Warner, Kristi Kieffer