Background
Jordan was looking to amplify their stories to consumers around the world that couldn't attend physical events.
Idea
A digital museum that unveils rare Michael Jordan artifcacts and untold stories over the decades, for the greatest athlete that ever lived.
![mobile-screens-final](https://45.32.228.13/wp-content/uploads/2016/03/mobile-screens-final.jpg)
![mobile-screens-final](https://dnptrs.com/wp-content/uploads/2016/03/mobile-screens-final.jpg)
![case1c](https://45.32.228.13/wp-content/uploads/2016/03/case1c.jpg)
![case1c](https://dnptrs.com/wp-content/uploads/2016/03/case1c.jpg)
![BTS_BW](https://45.32.228.13/wp-content/uploads/2016/03/BTS_BW.jpg)
![BTS_BW](https://dnptrs.com/wp-content/uploads/2016/03/BTS_BW.jpg)
![case2c](https://45.32.228.13/wp-content/uploads/2016/03/case2c.jpg)
![case2c](https://dnptrs.com/wp-content/uploads/2016/03/case2c.jpg)
![case3c](https://45.32.228.13/wp-content/uploads/2016/03/case3c.jpg)
![case3c](https://dnptrs.com/wp-content/uploads/2016/03/case3c.jpg)
![case4c](https://45.32.228.13/wp-content/uploads/2016/03/case4c.jpg)
![case4c](https://dnptrs.com/wp-content/uploads/2016/03/case4c.jpg)
![case6c](https://45.32.228.13/wp-content/uploads/2016/03/case6c.jpg)
![case6c](https://dnptrs.com/wp-content/uploads/2016/03/case6c.jpg)
![case7c](https://45.32.228.13/wp-content/uploads/2016/03/case7c.jpg)
![case7c](https://dnptrs.com/wp-content/uploads/2016/03/case7c.jpg)
![case5c](https://45.32.228.13/wp-content/uploads/2016/03/case5c.jpg)
![case5c](https://dnptrs.com/wp-content/uploads/2016/03/case5c.jpg)
CREDITS
Associate Creative Director: Dan Peters
Photographers: Dan Peters, Daniel Ortiz
Retoucher: Jim MacMurray
Designers: Adin Kann, Shawn Strub
Project Manager: Shayla Love
Account Leads: Allison Gabrys, Randi White
Case Design: Satis&fy, School of Jackson
Original Prints: Walter Iooss
DNA: Lennard Stephen, Todd Olbrantz, Tina Warner, Kristi Kieffer