Background
Kevin Durant was set to release his 10th signature shoe with Nike—the much anticipated 'KDX'.
Idea
Capitalize on KD's controversial off-season between teams by getting inside access to how the 'KDX' came to life. We shot and released 3 videos the week leading up to the launch.
CREDITS
Creative Directors: Dan Peters + Reef Younis
Executive Producer: Dustin Freeman
Editor: Alex Morris
Client: Nike Basketball
Production: Avocados & Coconuts