Background
After making two viral one-handed catches in his NFL debut, Detroit rookie and Ford driver Isaac TeSlaa quickly became a hometown hero.
Idea
To mark his electric NFL debut, we launched a real-time response campaign. Kicking off at Ford Field, we highjacked Isaac's gameday entrance, took over surrounding out-of-home placements, refreshed in-stadium screens, and dropped a limited edition tee—all while making a clear reference to a certain other automaker.
CREDITS
Creative Directors: Dan Peters & Reef Younis
Creative Leads: Matt Simpson & Nicole Schultz
Strategy Director: Kathryn Miller
Management Supervisor: Abby Paige
Account Supervisor: Megan Hu
Director of Partnerships: Katie Tedford
Head of Communications/PR: Danny Hernandez
PR Specialist: Zoe Craig
Art Producer: Christopher Gonzalez
Senior Director, US Marketing: Matthew Smart
Marketing Communications: Ryan Payne
Communications Director: Martin Günsberg
Marketing Communications Manager: Cyndi Booker
Social Media & Content Lead: Jessica Muir
Experiential Marketing Manager: Kelsey Ruder