Background
After two viral one-handed catches in his NFL debut, Detroit rookie and Ford driver Isaac TeSlaa became a hometown hero overnight.
Idea
We turned that spark into a real-time campaign on Ford’s home turf—hijacking Isaac’s gameday entrance, taking over Detroit’s out-of-home and stadium screens, then dropping a limited-edition tee that threw shade at a certain other automaker along the way.
CREDITS
Creative Directors: Dan Peters & Reef Younis
Creative Leads: Matt Simpson & Nicole Schultz
Strategy Director: Kathryn Miller
Management Supervisor: Abby Paige
Account Supervisor: Megan Hu
Director of Partnerships: Katie Tedford
Head of Communications/PR: Danny Hernandez
PR Specialist: Zoe Craig
Art Producer: Christopher Gonzalez
Social Media & Content Lead: Jessica Muir
Senior Director, US Marketing: Matthew Smart
Marketing Communications: Ryan Payne
Communications Director: Martin Günsberg
Marketing Communications Manager: Cyndi Booker
Experiential Marketing Manager: Kelsey Ruder