From Jordan to Kobe, LeBron to KD; few Nike Basketball athletes are selected for a signature shoe. This year, Paul George joined that elite group with the PG1.
Go behind the design of the shoe to tell the story from the athlete’s perspective—interviewing PG and shoe designer Tony Hardman to find out what it's like designing a Nike signature shoe.
CREDITSCreative Directors: Dan Peters + Reef YounisCopywriter: David AzraelArt Director: Matt Firman
Producer: Heather HarlowEditor: Jimmy ChungAccount Director: Nick Lawhead
Director: Joe MeadeSound Mixing: Lance LimbockerClient: Nike Basketball