Background

From Jordan to Kobe, LeBron to KD; few Nike Basketball athletes are selected for a signature shoe. This year, Paul George joined that elite group with the PG1.

Idea

Go behind the design of the shoe to tell the story from the athlete’s perspective—interviewing PG and shoe designer Tony Hardman to find out what it's like designing a Nike signature shoe.

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CREDITS

Creative Directors: Dan Peters + Reef Younis
Copywriter: David Azrael
Art Director: Matt Firman
 



Producer: Heather Harlow
Editor: Jimmy Chung
Account Director: Nick Lawhead

 



Director: Joe Meade
Sound Mixing: Lance Limbocker
Client: Nike Basketball