The Brief

Highlight key products for Black Friday—final assets will be used globally in retail stores and all digital touchpoints.

Execution

A premium laydown that highlights Nike's Black Friday products.

group-hero-nagroup-hero-na
bf-bts-alt-2bf-bts-alt-2
bf-apparel-altbf-apparel-alt
vapormaxvapormax
bf-womensbf-womens
bf-apparel-white-altbf-apparel-white-alt
3-up-black-alt3-up-black-alt

CREDITS

Design Director: Dan Peters
Photographer: Jim Golden
Art Director: Esther Chang
Photo Assistant 1: Jeff T Smith
Photo Assistant 2: Rachel Ruttle



Digital Tech: Rob Perry
Producer: Kim Johnson
Lead Stylist: Marcus Fischer
Support Stylist: Andra Henry
Art Department: Sarah Freel



Production: Schawk
Senior Designer: Rhett McMullen
Nike Design Director: Kelly Letourneau
Nike Producer: Penny Steinmann
Retouching: Happy Finish