The Brief
Highlight key products for Black Friday—final assets will be used globally in retail stores and all digital touchpoints.
Execution
A premium laydown that highlights Nike's Black Friday products.
![group-hero-na](http://dnptrs.com/wp-content/uploads/2018/10/group-hero-na.jpg)
![group-hero-na](https://dnptrs.com/wp-content/uploads/2018/10/group-hero-na.jpg)
![bf-bts-alt-2](http://dnptrs.com/wp-content/uploads/2018/10/bf-bts-alt-2.jpg)
![bf-bts-alt-2](https://dnptrs.com/wp-content/uploads/2018/10/bf-bts-alt-2.jpg)
![bf-apparel-alt](http://dnptrs.com/wp-content/uploads/2018/10/bf-apparel-alt.jpg)
![bf-apparel-alt](https://dnptrs.com/wp-content/uploads/2018/10/bf-apparel-alt.jpg)
![vapormax](http://dnptrs.com/wp-content/uploads/2018/10/vapormax.jpg)
![vapormax](https://dnptrs.com/wp-content/uploads/2018/10/vapormax.jpg)
![bf-womens](http://dnptrs.com/wp-content/uploads/2018/10/bf-womens.jpg)
![bf-womens](https://dnptrs.com/wp-content/uploads/2018/10/bf-womens.jpg)
![bf-apparel-white-alt](http://dnptrs.com/wp-content/uploads/2018/10/bf-apparel-white-alt.jpg)
![bf-apparel-white-alt](https://dnptrs.com/wp-content/uploads/2018/10/bf-apparel-white-alt.jpg)
![3-up-black-alt](http://dnptrs.com/wp-content/uploads/2018/10/3-up-black-alt.jpg)
![3-up-black-alt](https://dnptrs.com/wp-content/uploads/2018/10/3-up-black-alt.jpg)
CREDITS
Design Director: Dan Peters
Photographer: Jim Golden
Art Director: Esther Chang
Photo Assistant 1: Jeff T Smith
Photo Assistant 2: Rachel Ruttle
Digital Tech: Rob Perry
Producer: Kim Johnson
Lead Stylist: Marcus Fischer
Support Stylist: Andra Henry
Art Department: Sarah Freel
Production: Schawk
Senior Designer: Rhett McMullen
Nike Design Director: Kelly Letourneau
Nike Producer: Penny Steinmann
Retouching: Happy Finish