After the phenomenal success of Oculus Quest 2, Meta was set to release its most advanced VR headset to date—Quest Pro.
As Creative Director, my role was to drive the product launch film and key visuals from initial concept, art direction, music+sound design, all the way through to polishing the last pixel in-person with the incredible ManvsMachine.
CREDITSCreative Director: Dan PetersContent Lead: Reef YounisCampaign Leads: Kako Mendez, Renato BragaChief Creative Officer: Jorge Calleja
Global Marketing Lead: Chelsey Susin KantorProducer: Jamie GartnerProducer: Sosia BertVP, Marketing: Brian Irving
3D/Animation: ManvsMachineDesign Director: Phillip PetersExecutive Producer: Dawn ChristyMusic: Butter Music and Sound