After the phenomenal success of Oculus Quest 2, Meta was set to release its most advanced VR headset to date—Quest Pro.
As Creative Director, my role was to drive the product launch film and key visuals from initial concept, art direction, music+sound design, all the way through to polishing the last pixel in-person with the incredible ManvsMachine.
Creative Director: Dan Peters
Content Lead: Reef Younis
Campaign Leads: Kako Mendez, Renato Braga
Chief Creative Officer: Jorge Calleja
Global Marketing Lead: Chelsey Susin Kantor
Producer: Jamie Gartner
Producer: Sosia Bert
VP, Marketing: Brian Irving
Design Director: Phillip Peters
Executive Producer: Dawn Christy
Music: Butter Music and Sound