Background
Harley-Davidson's® 110th Anniversary is over but it lives on in the memories of the millions of Harley-Davidson® fans who were brought together by their shared passion for freedom, self-expression and adventure. This epic celebration's events spanned 11 countries on six continents.
Idea
110 years of history doesn't fit in a museum. Celebrate the shared love of riding with a Google Streetview takeover and follow the jacket around the world as it's passed from rider to rider.
CREDITS
Senior Art Director: Dan Peters
Executive Creative Director: John Carstens
Account Director: Melissa Slonski
Original Design Lead: Trevor Lo
Conceptual Team: SapientNitro Toronto