Background

To kick-off the Nike x NBA partnership, AKQA was tasked to plan and shoot editorial content that could sustain the entire 2017-2018 season.

Approach

A two-day shoot with Nike's top athletes comprised of interviews, portraits, video, and behind the scenes—offering a closer look at your favorite teams and players as the season progresses.

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Tip-Off

NBA's season opener was coordinated with a Nike App takeover, prompting fans to follow their favorite teams.

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Personalized Content

Hundreds of storylines mapped before the season began allowed for real-time personalized content at scale for each team.

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CREDITS

Group Creative Director: Johnny Budden
Creative Director: Tim McDonell
Art Director: Khoi Phan
Strategy Lead/Interviewer: Elisa Peebles



Executive Producer: Dustin Freeman
Copy Lead: David Azrael
Account Director: Nic Camacho
ACD: Sherief Younis



Photographer: Andy J. Scott
Connected Jersey Credit: AKQA NYC