Background
To kick-off the Nike x NBA partnership, AKQA was tasked to plan and shoot editorial content that could sustain the entire 2017-2018 season.
Approach
A two-day shoot with Nike's top athletes comprised of interviews, portraits, video, and behind the scenes—offering a closer look at your favorite teams and players as the season progresses.
Tip-Off
NBA's season opener was coordinated with a Nike App takeover, prompting fans to follow their favorite teams.
Personalized Content
Hundreds of storylines mapped before the season began allowed for real-time personalized content at scale for each team.
CREDITS
Group Creative Director: Johnny Budden
Creative Director: Tim McDonell
Art Director: Khoi Phan
Strategy Lead/Interviewer: Elisa Peebles
Executive Producer: Dustin Freeman
Copy Lead: David Azrael
Account Director: Nic Camacho
ACD: Sherief Younis
Photographer: Andy J. Scott
Connected Jersey Credit: AKQA NYC