Background

A legend 30 years in the making. The Air Jordan XXX brings with it three decades of innovation that have led to a shoe that lives up to its legacy.

Idea

An interactive mobile web app that unveiled the much-anticipated shoe via its Designer (Tinker Hatfield) and 5x NBA All-Star (Russell Westbrook).

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Photo+Video Credit: Timothy Saccenti, Derrick Lee, Damion Triplett, Dinusha Welliver

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CREDITS

Associate Creative Director: Dan Peters
Client Partner: Allison Gabrys
Creative Director: Eamonn Dixon
Group Technical Director: Nick Mitrousis
Design Lead: Adin Kann



Motion Designer: Ryan Jones
Copywriter: George Schlesinger
Account/PM Leads: Randi White, April Burness
Tech Leads: Jesse Fulton, Arnab Sen
QA Lead: Anees Ahmed



Development: PermanentRecord.io
Director/Photographer: Timothy Saccenti
Jordan Brand: Derrick Lee, Damion Triplett, Dinusha Welliver,
Dan Harbison, John Olinger, Desmond Marzette